連鎖經營概況
河北省(sheng)農(nong)(nong)(nong)(nong)業生產(chan)資(zi)(zi)料集團有限(xian)公(gong)司(si)(si)十(shi)分(fen)(fen)重視市(shi)場營銷(xiao)網(wang)絡建(jian)(jian)(jian)(jian)設 , 充(chong)分(fen)(fen)利用(yong)供銷(xiao)社內外資(zi)(zi)源，用(yong)現(xian)代流通方式改造(zao)傳(chuan)統經(jing)營網(wang)絡，大力發展(zhan)(zhan)農(nong)(nong)(nong)(nong)資(zi)(zi)連(lian)鎖(suo)經(jing)營。自1998年開始在全省(sheng)及周(zhou)邊(bian)省(sheng)份組建(jian)(jian)(jian)(jian)分(fen)(fen)公(gong)司(si)(si),2002年發展(zhan)(zhan)縣(xian)鄉(xiang)分(fen)(fen)銷(xiao)網(wang)點(dian), 2005年啟動以(yi)(yi)“河北農(nong)(nong)(nong)(nong)資(zi)(zi)豐澤苑”為(wei)(wei)統一品牌的農(nong)(nong)(nong)(nong)資(zi)(zi)連(lian)鎖(suo)經(jing)營網(wang)絡工程(cheng)，通過大力實(shi)施農(nong)(nong)(nong)(nong)資(zi)(zi)配(pei)送(song)中(zhong)心建(jian)(jian)(jian)(jian)設、終端網(wang)絡體系(xi)升級改造(zao)建(jian)(jian)(jian)(jian)設、農(nong)(nong)(nong)(nong)化服(fu)務體系(xi)建(jian)(jian)(jian)(jian)設和農(nong)(nong)(nong)(nong)資(zi)(zi)信息服(fu)務體系(xi)建(jian)(jian)(jian)(jian)設，已經(jing)構建(jian)(jian)(jian)(jian)起(qi)以(yi)(yi)省(sheng)農(nong)(nong)(nong)(nong)資(zi)(zi)公(gong)司(si)(si)為(wei)(wei)龍頭，以(yi)(yi)區域(yu)配(pei)送(song)中(zhong)心為(wei)(wei)骨干，以(yi)(yi)縣(xian)市(shi)分(fen)(fen)銷(xiao)中(zhong)心為(wei)(wei)依托，以(yi)(yi)鄉(xiang)村(cun)農(nong)(nong)(nong)(nong)資(zi)(zi)連(lian)鎖(suo)店(dian)為(wei)(wei)基礎(chu)，覆蓋全省(sheng)、輻射周(zhou)邊(bian)、上下貫通、流通有序的現(xian)代農(nong)(nong)(nong)(nong)資(zi)(zi)經(jing)營服(fu)務網(wang)絡體系(xi)。目前，區域(yu)配(pei)送(song)中(zhong)心16個(ge)，縣(xian)級分(fen)(fen)銷(xiao)（配(pei)送(song)）中(zhong)心156個(ge)，鄉(xiang)村(cun)加盟（直(zhi)營）店(dian)3000多家。
健全暢通的營銷網絡
